Lucas Riley, Community Journalist
• April 14, 2024
Starbucks has finally made its way to Whitewater. On April 11, Starbucks opened its doors in Whitewater for the first time. Located at 1280 W. Main St. the location was previously the Whitewater Quick...
The Royal Purple 2024 Best of Whitewater survey collected responses from 527 community members to determine which of the city’s many excellent businesses were most popular among the people.
The top...
Whitewater has a new business at the corner of First Street that could become a hallmark of the community. Stellar Vintage is a curated clothing store that just opened in early 2024 featuring fashions...
Ace Hardware, founded in 1924 by a group of Chicago hardware store owners, developed the retail environment by allowing individual stores to purchase items in bulk to save money and buy at the lowest price...
Briahna LeFave, Business & Technology Editor
• February 27, 2022
The Sweet Spot has served the Whitewater community by providing much needed caffeine and treats to curb any sweet tooth for nearly two decades. The Café is located in the historic Whitewater Hotel building....
Cennedy Hoppe, Business & Technology Editor
• November 14, 2021
New local business Revamp Nutrition had their very own ribbon cutting ceremony commemorating the occasion of opening in Whitewater. The store, owned by Jerrica Newby, is a brand new nutrition shop that...
The COVID-19 pandemic has created unprecedented challenges for restaurants and bars in Wisconsin. Due in part to support provided through federal relief funds, employment in this industry has recovered...
Kali Anditon, Assistant Business and Technology Editor
• March 7, 2021
Whitewater’s College of Business and Economics (CoBE) takes yet another step to achieve its goal of being the best business school in southern Wisconsin. UW-W’s Accounting Department helps advance...
Jaelyne White, Business & Technology Editor
• December 7, 2020
Graduation is are right around the corner for the UW-Whitewater December Class of 2020. This week we’re discovering what life has been like and will be like for a few business graduates heading off to...
As local businesses are still adjusting to the current state that COVID-19 has left them in, business owners have experienced a great deal of change within their organizations. After almost seven months...
Cars lined East Milwaukee Street all day Saturday, Sept. 12, eager to pull up to the Brain Freeze drive-thru for $1 dollar burgers and a cash raffle. Patrons faced a variety of emotions from confusion...
