Royal Purple


The Royal Purple office is open Monday – Friday from 9 a.m. – 5 p.m. during the academic school year at the University of Wisconsin-Whitewater. It is located in Room 113 of McCutchan Hall off Parking Lot 2 on North Prince Street.
Phone: (262) 472-5100
Mailing Address: 
Royal Purple 
Room 113 McCutchan Hall
University of Wisconsin-Whitewater
800 West Main Street
Whitewater, WI 53190


Royal Purple is the official weekly newspaper of the University of Wisconsin-Whitewater. It provides information for students, faculty, staff and citizens about news and entertainment, as well as serving as an open forum for opinions. Royal Purple is supported by advertising from area businesses, campus departments and community organizations. The printed and online newspaper creates a laboratory learning experience for the students to establish a permanent record of contemporary events throughout the campus and community. Royal Purple has editorial and advertising staff, reporters and photographers. It is guided by a faculty adviser and an advertising department adviser with the support of an administrative assistant.

Royal Purple will strive to present the news in an objective manner. The writers will be encouraged to research the views, policies or actions that are being reported. Opinions will belong only to sources and will be clearly attributed. Royal Purple will use fairness, impartiality, accuracy, truthfulness and responsibility in presenting ideas to its readers without editorializing. The staff retains the right to choose content and to determine the priority of stories for its readers. No other individuals have the right to review or censor the content of the Royal Purple prior to publication.

Royal Purple is published every Monday in print and online during the academic school year. A circulation of 5,000 newspapers are delivered to 55 news stands in high-traffic locations across the University and in the city of Whitewater, except in cases of severe weather or security alerts.

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Founded 1901