Several American Marketing Association chapters journeyed to UW-Whitewater, but a pair of students from Florida International University traveled almost 1,500 miles to attend. Senior Angela Gers and junior Gabe Noboa said the Whitewater AMA chapter is one of the best in the country, and that they wanted to implement what they learned with their own chapter.

More than 300 students from 16 universities filled Hyland Hall last Friday for the American Marketing Association’s Fifth Annual Regional Sales Conference. Co-chair of the conference Kelsey Krueger said a smooth event made the last three months of planning worth it.