Justin Bieber’s comeback album, “Purpose,” is anticlimactic and unbearably repetitive.
The album fails to fulfill the promise the preceding singles made. While “Where Are U Now,” “What Do You Mean?” and “Sorry” suggested an album full of hits, “Purpose” leaves the listener thinking ‘meh.’ The mentioned singles were really good songs that effectively balanced Bieber’s self-proclaimed pop artist status and affi nity for R&B. However, the two are sharply — and unsuccessfully — separated on the rest of “Purpose.” Every song is either a not-even-catchy dance track or a wanna-be-Drake R&B song.
The songs on “Purpose” are lazily repetitive. It seems as though the writing of (most of) the tracks went a little something like this:
What is a common phrase that can be repeated over and over again to make a chorus? The album is also repetitive as a whole — thematically repetitive. Almost every song alludes to Bieber’s not-so-distant troubled past.
“Purpose” assumes the whole world was shocked and shaken when the former child star broke free from his innocent image and did a few obnoxious things. It assumes Bieber’s transgressions deserve an entire record full of apologies for such minor offenses as driving around too fast in a sports car, drinking underage and not properly loving Selena Gomez. Basically, the album’s message is “I’m sorry, fans. I’m only human.Please keep buying my music.”
“Purpose” does provide one exceptionally good track: “Love Yourself.”
Thanks to co-writer Ed Sheeran, this song is catchy and shows off Bieber’s charming singing voice (which overproduction can often distract from). Furthermore, this song has a unique message, which contrasts the empty clichés that comprise the rest of the album.
Conversely, “Purpose” provides an exceptionally horrible track: “Children.” This song consists of Bieber singing about the vague need to “help the children” over a humorously unfi tting electronic dance beat. You have to listen to it. You will probably get a chuckle out of it. Or maybe Bieber will trick you into being inspired, and you will fist pump your way to saving the children of the world.
Overall, “Purpose” is a rather whiny and bothersome album that has no other purpose than to profi t from the behind-the-scenes narrative it claims to be rejecting and from which it is ascending.
2 out of 5 stars.