Royal Purple


What is Royal Purple?

Royal Purple is an award winning student newspaper founded in 1901 at the University of Wisconsin-Whitewater. Royal Purple is the ONLY newspaper with exclusive distribution on the UW-W campus. All ads are placed on BOTH the Royal Purple website and in printed newspapers every Monday. Our website averages 10,000 visitors each week with an ad click through rate of about 25%. We publish 30 weekly editions every academic year with a circulation of 5,000 print copies in 50 high traffic areas across the university, city, and UW-W Rock County campus.
Royal Purple is the best channel for your advertisement to reach Whitewater’s 12,000 college students. They are interested in finding jobs, attending events, joining organizations, eating out, shopping and much more. They need school supplies, groceries, books, health products and entertainment. Most students have vehicles that need parking and servicing to travel throughout the tri-county area. Additionally Whitewater faculty, staff, citizens, parents and alumni are reading our news and entertainment about the Whitewater community.

Contact us today to learn more information!

You can give us a call at (262) 472-5100 or email us at [email protected]. Stop by to visit us and check out the office in McCutchan Hall, Room 113 off Lot 2 on North Prince Street.

2020-2021 Issues

Fall 2020  Spring 2021 
Aug. 31 Back-to-School Issue Jan. 18 MLK Day Issue
Sept. 7 Labor Day Issue Jan. 25 Groundhog Day Issue
Sept. 14 Oktoberfest Issue Feb. 1 Super Bowl Issue
Sept. 21 First Day of Fall Issue Feb. 8 Valentine’s Day Issue
Sept. 28  Universal Access to Information Issue Feb. 15 President’s Day Issue
Oct. 5 Homecoming Issue Feb. 22 Best of Whitewater Issue
Oct. 12 Columbus Day Issue March 1 International Women’s Day Issue
Oct. 19 National Food Day Issue March 8 St. Patrick’s Day Issue
Oct. 26 Halloween Issue March 15 Spring Break Issue
Nov. 2 Election Day Issue March 29 April Fool’s Day Issue
Nov. 9 Veteran’s Day issue April 5 Easter Issue
Nov. 16 Thanksgiving Issue April 12 Tax Day Issue
Nov. 30 Day of Persons with Disabilities Issue April 19 Earth Day Issue
Dec. 7 Graduation Issue April 26 Graduation Issue
Dec. 14 Winter Issue May 3 Summer Issue

Your ad options

The Royal Purple is 5 columns across x 16” high. Every print ad gets posted on

Classified ad (Text only)
Display ad (Image and Text)
  • 5 columns (10.25″) x 16″ Full-page ad
  • 5 columns (10.25″) x 8″ Half-page ad
  • 5 columns (10.25″) x 2″ Footer
  • 3 columns (6.08″) x 4″
  • 2 columns (3.99″) x 8″
  • 2 columns (3.99″) x 4″
  • 2 columns (3.99″) x 2″
  • 1 column (1.9″) x 16″ Full-page sidebar
  • 1 column (1.9″) x 8″ Half-page sidebar

Special Discounts

Place any size of display advertisement for 4 weeks to receive a discount of  10% off your total.

Contact us

We’re always here to answer any questions and help you with your Royal Purple Advertising needs! You can email us at [email protected] or give us a call at (262) 472-5100. Stop by to visit us and check out the office in the McCutchan Hall, Room 113.

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Founded 1901