Royal Purple


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Royal Purple Media Kit 2020-2021

Sponsorship Special Quarterly Advertisements are four inches wide by two inches high (4” x 2”) in full color for the cost of $250. Your ad will run on the website homepage and story pages, as well as sit out in newsstands for the entire eight weeks of the academic quarter. Your ad will also be posted once to both the Royal Purple Facebook and Twitter accounts over the course of the eight weeks. The advertisement will be printed in the quarterly issue of 5,000 copies distributed among 50 newsstands across the campus and city.

Weekly Display Advertisements cost $30, which will be posted to the website and story pages. Classified Advertisements cost $5 a week for 20 words, and $0.25 per additional word. To have the classified ad put in all caps on the website costs an additional $5.

Graphics should be in a JPEG or PING (.jpg or .png) format for the best results. PDF files are discouraged because at times they do not appear clear on the screen or in print. All sizes should be 4” x 2” in full color CMYK. It is recommended to avoid having too much text in your advertisement, which may not appear clear on all screens depending on the device in which the ad is being viewed. We can hyperlink your ad to drive clients to your website! Our website averages 10,000 visitors a month with approximately 15,000 views. Our ad click through rate is about 25%. We publish 30 online issues over the academic year that are posted each Monday. Four quarterly print issues highlighting our best feature stories are published Sept. 7, Oct. 26, Jan. 25 and Mar. 15 in full color with a circulation of 5,000 editions placed in 50 high-traffic areas across the university, city and UW-W Rock County campus.

Royal Purple is the best channel for your advertisement to reach college students. They are interested in activities and local stores such as area events, job openings, restaurants and bars, beauty and health-related shops, apartments, books and school supplies, groceries, and convenient facilities in Whitewater and nearby areas. Additionally, Whitewater faculty, staff, citizens, and school parents are reading our newspapers and accessing our website.

Royal Purple is an award winning student newspaper founded in 1901 at the University of Wisconsin-Whitewater. Royal Purple is the ONLY newspaper with exclusive print distribution on the UW-W campuses.

Contact us today to learn more information!

You can give us a call at (262) 472-5100 or email us at [email protected]. Stop by to visit us and check out the office in McCutchan Hall, Room 113 off Lot 2 on North Prince Street.

Scheduled Issues for 2020-2021 Academic Year

Fall 2020  Spring 2021 
Aug. 31 Back-to-School Issue Jan. 18 MLK Day Issue
Sept. 7 Labor Day Issue (Quarterly Printed Issue) Jan. 25 Groundhog Day Issue (Quarterly Printed Issue)
Sept. 14 Oktoberfest Issue Feb. 1 Super Bowl Issue
Sept. 21 First Day of Fall Issue Feb. 8 Valentine’s Day Issue
Sept. 28  Universal Access to Information Issue Feb. 15 President’s Day Issue
Oct. 5 National Be Nice Day Issue Feb. 22 Best of Whitewater Issue
Oct. 12 Columbus Day Issue March 1 International Women’s Day Issue
Oct. 19 Homecoming Issue March 8 St. Patrick’s Day Issue
Oct. 26 Halloween Issue (Quarterly Printed Issue) March 15 Spring Break Issue (Quarterly Printed Issue)
Nov. 2 Election Day Issue March 29 April Fool’s Day Issue
Nov. 9 Veteran’s Day issue April 5 Easter Issue
Nov. 16 Thanksgiving Issue April 12 Tax Day Issue
Nov. 30 Day of Persons with Disabilities Issue April 19 Earth Day Issue
Dec. 7 Graduation Issue April 26 Graduation Issue
Dec. 14 Winter Issue May 3 Summer Issue

Royal Purple will strive to present effective advertisements with accuracy and creativity. All advertising is subject to the approval by the organization. The Royal Purple reserves the right to reject advertisements considered fraudulent, libelous or distasteful. Any advertising that contains attacks of a personal, sexist, racist, ethnic or religious nature will be rejected. Advertising copy that subjects either gender to an inferior role is unacceptable. Political advertising and advertorials will be subject to review and may be rejected if deemed deceitful to readers or is not balanced with an ad from the opposing party.

The position of advertisements in print or online is neither sold nor guaranteed. However, position requests are gladly met when possible. All advertisement changes and cancellations must be made before the advertising deadline of 5 p.m. every Wednesday before the next publication date. Ads cancelled after 5 p.m. on the Wednesday prior to publication will be subject to full charge for the advertisement space. The Royal Purple assumes no liability for failure to publish advertising on the date ordered, but will strive to place ads correctly and on time.

The advertiser assumes full liability for his/her advertisements and agrees to hold the Royal Purple unaccountable for publication and any claims that arise as a result of advertisements. Personal advertisements may contain first names and last initials only. Classified advertisements of a business nature must state the name of the organization/ business/ person.

Royal Purple reserves the right to change rates upon 30 days notice. A contract form or written confirmation must be on file with the Royal Purple prior to placement of advertising.

Contact us

We’re always here to answer any questions and help you with your Royal Purple Advertising needs! You can email us at [email protected] or give us a call at (262) 472-5100. Stop by to visit us and check out the office in McCutchan Hall, Room 113 off Lot 2 on North Prince Street.

Download our media kit! Royal Purple Media Kit 2020-2021

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Founded 1901