Royal Purple


Customize your ad placement!

Download our rate sheet: Royal Purple Rate Sheet and Media Kit 21-22

-Sponsorship Special Quarterly Advertisements can be purchased for any size and in full color for a quarterly print issue. Your ad will also run on and be posted to our Royal Purple Facebook and Twitter and Instagram. Ask us about custom sizes and deals!

-Weekly Web Advertisements are posted to the website homepage and social media. We publish new online issues every Monday and our website averages 4,000 different visitors every week. We can hyperlink your ad! Our ad click-thru rate is about 25%.

Four quarterly print issues highlight our best feature stories published Sept. 6, Oct. 25, Jan. 24 and Mar. 14 in full color. We place 5,000 editions in 75 high-traffic areas across the university, city and even at the UW-W Rock County campus.

The Royal Purple Advertising Department and Multimedia Program are open for business in the office of Room 113 McCutchan Hall off Lot 2 on N. Prince St. of the UW-Whitewater campus.

     Graphics should be in a JPEG or PNG format for best results. All black color should be set to 100% K and 20% C. Online ads should be 1200 x 600 pixels or 3.5” x 2” in full color CMYK. Avoid too much text, which may not appear clearly on all sizes of screens. Ads of a larger size require a 1200 x 600 pixel or 3.5” x 2” ad for website and social media posting. We can even design your ad for you!

     Royal Purple is the best channel for your advertisement to reach college students. They are interested in activities, shopping, events, job openings, restaurants, bars, health, beauty, apartments, books, school supplies, groceries, and more in the Whitewater tri-county area. Citizens, parents, faculty, staff and alumni read our newspapers and website too!

     Royal Purple is an award-winning student newspaper founded in 1901 at the University of Wisconsin-Whitewater.  We appreciate your support, helping us to gain work experience and have fun! Thank you!

Contact us today

Give us a call at (262) 472-5100 or email [email protected] for quarterly ads and [email protected] for weekly web ads! Stop by to visit us and check out our office in Room 113 McCutchan Hall, off Lot 2 on North Prince Street of the UW-W campus!

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Scheduled Issues for 2021-2022 Academic Year

Fall 2020  Spring 2021 
Aug. 30 Back-to-School Issue Jan. 17 MLK Day/ Welcome Back Issue
Sept. 6 Labor Day Issue (Quarterly Printed Issue) Jan. 24 New Year Issue (Quarterly Printed Issue)
Sept. 13 Hispanic Heritage Month Issue Jan. 31 Groundhog’s Day Issue
Sept. 20 First Day of Fall Issue Feb. 7 Super Bowl Issue
Sept. 27  Oktoberfest Issue Feb. 14 Valentine’s Day Issue
Oct. 4 National Newspaper Week Issue Feb. 21 President’s Day Issue
Oct. 11 Columbus Day/ Indigenous People’s Day Issue Feb. 28 International Women’s Day Issue
Oct. 18 Halloween Issue March 7 Best of Whitewater Issue
Oct. 25 Homecoming Issue (Quarterly Printed Issue) March 14 St. Patrick’s Day Issue (Quarterly Printed Issue)
Nov. 1 Election Day Issue March 28 First day of Spring Issue
Nov. 8 Veteran’s Day issue April 4 Tax Day Issue
Nov. 15 Thanksgiving Issue April 11 Easter Issue
Nov. 29 Day of Persons with Disabilities Issue April 18 Earth Day Issue
Dec. 6 Graduation Issue April 25 Graduation Issue
Dec. 13 Winter Issue May 2 Summer Issue

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Royal Purple will strive to present effective advertisements with accuracy and creativity. All advertising is subject to the approval by the organization. The Royal Purple reserves the right to reject advertisements considered fraudulent, libelous or distasteful. Any advertising that contains attacks of a personal, sexist, racist, ethnic or religious nature will be rejected. Advertising copy that subjects either gender to an inferior role is unacceptable. Political advertising and advertorials will be subject to review and may be rejected if deemed deceitful to readers or is not balanced with an ad from the opposing party.

The position of advertisements in print or online is neither sold nor guaranteed. However, position requests are gladly met when possible. All advertisement changes and cancellations must be made before the advertising deadline of 5 p.m. every Wednesday before the next publication date. Ads cancelled after 5 p.m. on the Wednesday prior to publication will be subject to full charge for the advertisement space. The Royal Purple assumes no liability for failure to publish advertising on the date ordered, but will strive to place ads correctly and on time.

The advertiser assumes full liability for his/her advertisements and agrees to hold the Royal Purple unaccountable for publication and any claims that arise as a result of advertisements. Personal advertisements may contain first names and last initials only. Classified advertisements of a business nature must state the name of the organization/ business/ person.

Royal Purple reserves the right to change rates upon 30 days notice. A contract form or written confirmation must be on file with the Royal Purple prior to placement of advertising.

Contact us today!

Give us a call at (262) 472-5100 or email [email protected] for quarterly ads and [email protected] for weekly web ads! Stop by to visit us and check out our office in Room 113 McCutchan Hall, off Lot 2 on North Prince Street of the UW-W campus!

Download our rate sheet: Royal Purple Media Kit 2021

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Founded 1901