Royal Purple


What is Royal Purple?

Royal Purple is an award winning student newspaper founded in 1901 at the University of Wisconsin-Whitewater. Royal Purple is the ONLY newspaper with exclusive distribution on the UW-W campus. All ads are placed on BOTH the Royal Purple website and in printed newspapers every Monday. Our website averages 10,000 visitors each week with an ad click through rate of about 25%. We publish 30 weekly issues every academic year with a circulation of 5,000 quarterly printed editions in 50 high traffic areas across the university, city, and UW-W Rock County campus.

Royal Purple is the best channel for your advertisement to reach college students. They are interested in activities and local stores such as area events, job openings, restaurants and bars, beauty and health-related shops, apartments, books and school supplies, groceries, and convenient facilities in Whitewater and nearby areas. Additionally, Whitewater faculty, staff, citizens, and school parents are reading our newspapers and accessing our website.

We have reasonable rates. Your ad will basically be exposed to at least 15,000 people over the course of a week. Contact us today to learn more information!

Contact us today to learn more information!

You can give us a call at (262) 472-5100 or email us at [email protected]. Stop by to visit us and check out the office in McCutchan Hall, Room 113 off Lot 2 on North Prince Street.

Scheduled Issues for 2020-2021 Academic Year

Fall 2020  Spring 2021 
Aug. 31 Back-to-School Issue Jan. 18 MLK Day Issue
Sept. 7 Labor Day Issue (Quarterly Printed Issue) Jan. 25 Groundhog Day Issue (Quarterly Printed Issue)
Sept. 14 Oktoberfest Issue Feb. 1 Super Bowl Issue
Sept. 21 First Day of Fall Issue Feb. 8 Valentine’s Day Issue
Sept. 28  Universal Access to Information Issue Feb. 15 President’s Day Issue
Oct. 5 Homecoming Issue Feb. 22 Best of Whitewater Issue
Oct. 12 Columbus Day Issue March 1 International Women’s Day Issue
Oct. 19 National Food Day Issue March 8 St. Patrick’s Day Issue
Oct. 26 Halloween Issue (Quarterly Printed Issue) March 15 Spring Break Issue (Quarterly Printed Issue)
Nov. 2 Election Day Issue March 29 April Fool’s Day Issue
Nov. 9 Veteran’s Day issue April 5 Easter Issue
Nov. 16 Thanksgiving Issue April 12 Tax Day Issue
Nov. 30 Day of Persons with Disabilities Issue April 19 Earth Day Issue
Dec. 7 Graduation Issue April 26 Graduation Issue
Dec. 14 Winter Issue May 3 Summer Issue

Your ad options

Sponsorship Special Quarterly Advertisements are four inches wide by two inches high (4” x 2”) in full color for the cost of $250. The ad will run on the website on either the homepage or on the stories pages for the entire eight weeks of each quarter and will sit out in newsstands for the quarter. Your ad will also be posted once to both the Royal Purple Facebook and Twitter accounts over the course of the eight weeks. The advertisement will be printed in the quarterly issue of 5,000 copies distributed among 50 newsstands across the campus and city.

Classified advertisements cost $5 a week for 20 words, and $0.25 per additional word. To have the classified ad put in all caps on the website costs an additional $5. Due to limited space on our website, display advertisements on the home page and stories pages will be sold for $30 a week only if the quarterly sponsorship special ad goal is not met.

Graphics must be in a JPEG or PING (.jpg or .png) format. PDF files should be highly discouraged because at times they do not appear clear on the screen or in print. All sizes should be 4” x 2” in full color CMYK.

All quarterly advertisers must have a contract filled out by the advertising representative, signed by the client, and a file of the advertisement obtained before the ad will run.

Royal Purple will strive to present effective advertisements with accuracy and creativity. All advertising is subject to the approval of the adviser and student management. The Royal Purple reserves the right to reject advertisements considered distasteful or libelous. Any advertising that contains attacks of a personal, sexist, racist, ethnic or religious nature will be rejected. Advertising copy that subjects either gender to an inferior role is unacceptable. Political advertising and advertorials will be subject to review and may be rejected if deemed deceitful to readers or is not balanced with an ad from the opposing party.

The position of advertisements in print or online is neither sold nor guaranteed. However, position requests are gladly met when possible. All advertisement changes and cancellations must be made before the advertising deadline of 5 p.m. every Wednesday before the next publication. Ads cancelled after 5 p.m. on the Wednesday prior to publication will be subject to full charge for the advertisement space. The Royal Purple assumes no liability for failure to publish advertising on the date ordered, but will strive to place ads correctly and on time.

The advertiser assumes full liability for his/her advertisements and agrees to hold the Royal Purple unaccountable for publication and any claims that arise as a result of advertisements. Personal advertisements may contain first names and last initials only. Classified advertisements of a business nature must state the name of the organization/ business/person.

Royal Purple reserves the right to change rates upon 30 days notice. A contract form must be on file with the Royal Purple prior to placement of advertising.

Contact us

We’re always here to answer any questions and help you with your Royal Purple Advertising needs! You can email us at [email protected] or give us a call at (262) 472-5100. Stop by to visit us and check out the office in the McCutchan Hall, Room 113.

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Founded 1901