Royal Purple


What is Royal Purple?

Royal Purple is an award-winning student newspaper established in 1901 at the University of Wisconsin-Whitewater.  It has a print circulation of 5,000 copies distributed every Monday in 55 high-traffic areas across the university, city and on the UW-W Rock County campus. Our website is also updated every Monday at, along with posts on social media. Royal Purple depends on the advertising support of area businesses, organizations and community members to put out 30 weekly issues each year. Thank you for your support!

Why advertise?

Each year about 12,000 NEW students come to Whitewater and need to know about your organization. Contact us today to learn how we can help you reach this valuable renewable market!

Working with the Royal Purple is an opportunity to establish a relationship with your target audiences: Students, faculty, staff, alumni, citizens and visitors. Please see the surprising facts below to learn how your advertising dollars can help you reach your goals.

  • Students spend an average of $14.3 million a year
  • Each student spends an average of $3,000 annually on food
  • Each student spends an average of $2,913 annually on entertainment
  • Each student spends an average of $1,800 annually on clothing
  • Each student owns about 1.5 vehicles
  • Employees spend about $53.6 million annually
  • Winter and summer camps spend about $5.6 million annually
  • UW-W generates over $407 million every year in regional economic activity

2019-2020 issues

Fall 2019
Spring 2020
Sept. 2 Back-to School Issue Jan. 27
Sept. 9 Feb. 3
Sept. 16 Feb. 10 Valentine’s Day Issue
Sept. 23 Feb. 17
Sept. 30 Feb. 24
Oct. 7 Homecoming Issue March 2 Best of Whitewater Issue
Oct. 14 March 9
Oct. 22 March 16 St. Patrick’s Day Issue
Oct. 28 Halloween Issue March 30
Nov. 4 Election Day Issue April 6 Easter Issue
Nov. 11 Veteran’s Day Issue April 13
Nov. 18 Thanksgiving Issue April 20 Earth Day Issue
Dec. 2 Graduation Issue April 27
Dec. 9 Holiday/Winter Break Issue May 4 Graduation Issue


Your ad options

The Royal Purple is 5 columns across x 16” high. Every print ad gets posted on

Classified ad (Text only)
Display ad (Image and Text)
  • 5 columns (10.25″) x 16″ Full-page ad
  • 5 columns (10.25″) x 8″ Half-page ad
  • 5 columns (10.25″) x 2″ Footer
  • 3 columns (6.08″) x 4″
  • 2 columns (3.99″) x 8″
  • 2 columns (3.99″) x 4″
  • 2 columns (3.99″) x 2″
  • 1 column (1.9″) x 16″ Full-page sidebar
  • 1 column (1.9″) x 8″ Half-page sidebar

Special Discounts

Place any size of display advertisement for 4 weeks to receive a discount of  10% off your total.

Contact us

We’re always here to answer any questions and help you with your Royal Purple Advertising needs! You can email us at [email protected] or give us a call at (262) 472-5100. Stop by to visit us and check out the office in the McCutchan Hall, Room 113.

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Founded 1901