Royal Purple


What is the Royal Purple?

The Royal Purple is an award-winning student newspaper established in 1901 at the University of Wisconsin-Whitewater. Because the newspaper is independent from the university, it can objectively report on campus and community issues. That financial independence means the newspaper depends solely on the support of area businesses, organizations and community members to put out a weekly paper. Thank you for your support! The Royal Purple publishes 30 weekly editions every academic year with a circulation of 5,000 copies in 55 high-traffic areas across the university, city and at the UW-W Rock County campus. Each year about 12,000 NEW students come to Whitewater and need to know about your organization. Contact us today to learn how we can help you reach this valuable renewable market!

Why advertise?

Working with the Royal Purple is a great opportunity to establish a relationship with your target audiences. Please see the surprising facts below to learn how your advertising dollars can help you reach your goals.

  • Students spend an average of $14.3 million a year
  • Each student spends an average of $3,000 annually on food
  • Each student spends an average of $2,913 annually on entertainment
  • Each student spends an average of $1,800 annually on clothing
  • Each student owns about 1.5 vehicles
  • Employees spend about $53.6 million annually
  • Winter and summer camps spend about $5.6 million annually
  • UW-W generates over $407 million every year in regional economic activity

2018-2019 issues

Fall 2018
Spring 2019
Sept. 3 Jan. 21
Sept. 10 Jan. 28
Sept. 17 Feb. 4
Sept. 24 Feb. 18
Oct. 1 Feb. 25
Oct. 8 March 4
Oct. 15 March 11
Oct. 22 March 18
Oct. 29 April 1
Nov. 5 April 8
Nov. 12 April 15
Nov. 26 April 22
Dec. 3 April 29
Dec. 10 May 6


Contact your advertising representative to learn about special issues for Back-to-School, Veteran’s Day, Halloween, Homecoming and more.

Your ad options

The Royal Purple is 5 columns across x 16” high. Every print ad gets posted on

Classified ad (Text only)
Display ad (Image and Text)
  • 5 columns (10.25″) x 8″ Full-page ad
  • 5 columns (10.25″) x 4″ Half-page ad
  • 5 columns (10.25″) x 2″ Footer
  • 3 columns (6.08″) x 4″
  • 2 columns (3.99″) x 8″
  • 2 columns (3.99″) x 4″
  • 2 columns (3.99″) x 2″
  • 1 column (1.9″) x 16″ Full-page sidebar
  • 1 column (1.9″) x 8″ Half-page sidebar

Ad rates vary depends on the ad size and client type. Click 2018-2019 Ad Rates to download our up-to-date ad rate sheet. Please contact our representative for further information about ad rates.

Special Promotions

Place any size of display advertisement for 4 weeks during one of our special promotion periods to receive a discount of  10% off your total. Click Fall 2018 Special Promotions to download a flyer for the special promotions. For further information, please contact the Royal Purple Advertising Department.

Contact us

We’re always here to answer any questions and help you with your Royal Purple Advertising needs! You can email us at [email protected] or give us a call at (262) 472-5100. Stop by to visit us and check out the office in the McCutchan Hall, Room 113.

Founded 1901