Royal Purple

Colgate ad endorses helpful initiative

Colgate ad endorses helpful initiative

February 23, 2016

Feb. 23, 2016 I didn’t watch the Super Bowl, unlike 111.9 million other people. Even though every TV at the bar was playing the event, I was busy celebrating a friend’s 21st birthday with craft beer and a decent burger. When with a group of rowdy men drinking beer, boasting about last night’s drunke...

What is water worth?

November 20, 2012

Water, water everywhere and, according to the water reporting group Circle of Blue, only 2.5 percent of  the Earth’s supply is drinkable. The average human body can only survive without water for five to seven days, so a world without clean drinking water would be catastrophic. “We take [water]...

Raising awareness, one drop at a time

April 20, 2011

“There is no substitute for water, and it is taken very much for granted.” This is the thought that led Associate Professor of Finance & Business Law Linda Reid to become involved with the Milwaukee Water Council the past two years. The Milwaukee Water Council is a non-profit organization...

Founded 1901
conservation