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Founded 1901

Royal Purple

Founded 1901

Royal Purple

Founded 1901

Royal Purple

A storm, a ship, a legacy

A storm, a ship, a legacy

Discover Wisconsin November 10, 2025

On November 10, 1975, a violent storm roared across Lake Superior with fierce winds, towering waves as high as 30 feet, and blinding snowfall. By nightfall, one of the Great Lakes’ largest and most respected...

The Edmund Fitzgerald

The Edmund Fitzgerald

Discover Wisconsin November 3, 2025

On November 10, 2025, the Great Lakes will mark the 50th anniversary of the sinking of the Edmund Fitzgerald, a haunting event that remains one of the most gripping maritime mysteries in Wisconsin’s...

Corn Maze Craze in Wisconsin

Corn Maze Craze in Wisconsin

Discover Wisconsin October 19, 2025

Autumn in Wisconsin isn’t complete without the thrill of getting lost in a corn maze! Across the state, farms are turning towering stalks into labyrinths of twists, turns, and surprises, offering fun...

Peak fall color photo ops across the state

Peak fall color photo ops across the state

Discover Wisconsin October 12, 2025

Wisconsin comes alive each autumn with a breathtaking tapestry of reds, oranges, and golds, making it a haven for photographers and nature lovers alike. From city campuses to rugged state parks and scenic...

Autumn on the greens

Autumn on the greens

Discover Wisconsin September 28, 2025

There’s a sweet spot in Wisconsin golf season - after the summer heat fades but before the first frost settles in. That’s when the courses turn golden, the crowds thin out, and every tee box comes...

Savor the taste of Wisconsin's fall harvest

Savor the taste of Wisconsin’s fall harvest

Discover Wisconsin September 21, 2025

Wisconsin’s fall harvest season has officially arrived, bringing an array of fresh flavors and festive activities to enjoy! From the northern forests to the southern farmlands, and stretching east to...

Beer of all kinds — and likely sausages and pretzels — can be found at the center of Oktoberfest celebrations in Wisconsin (image by G.C. from Pixabay).

Prost! Celebrating Oktoberfest across Wisconsin

Discover Wisconsin September 14, 2025

Fall in Wisconsin is a season of colorful leaves, crisp evenings, and, if you’re lucky, a cold stein of German beer raised high with good friends! Oktoberfest has become a beloved tradition all over...

Top 6 Sausage Stops Across the State: A Savory Special for National Sausage Month

Top 6 Sausage Stops Across the State: A Savory Special for National Sausage Month

Hailey Rose, Journalist October 20, 2024

In this savory special, you’re in for a tasty tour like never before! As America’s Dairyland, cheese and all things dairy goodness are in our name. But did you know we also pack a mean and meaty punch?...

Farm-to-Table

Farm-to-Table

Discover Wisconsin, Journalist September 29, 2024

  Nothing says ‘Wisconsin’ like supporting your community, and what better way to do so than a farm-to-table restaurant! Farm-to-table restaurants source their ingredients from local farmers...

Autumn Adventures: Off-The-Beaten-Path Edition

Autumn Adventures: Off-The-Beaten-Path Edition

Hailey Rose, Discover Wisconsin September 2, 2024

Get ready to venture off the beaten path this fall! Autumn not only brings scenic views but also epic adventures that you can do all across the state. From Northwoods adventures to Southern fun, you’re...

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Founded 1901
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