Royal Purple

Retention pond intends to raise water quality

December 13, 2017

Plans for a retention pond to be put in Whitewater on a property on the northeast part of town bordering Prospect Drive were presented to the Community Development Authority (CDA) Dec. 7 at their annual...

Winter Market finds new location

December 13, 2017

The first Winter Market was held last year at the Cravath Lakefront Center in downtown Whitewater. However, the event’s organizers decided this year to change the location to the Irvin L. Young Memorial...

Holiday spending is younger and more online

November 29, 2017

The mega deals of Thanksgiving, Black Friday and Cyber Monday are winding down but a trend is growing among young consumers. While a majority of consumers, 54%, say they will spend more than they did...

Holiday sales shift to newer demographics

November 29, 2017

Whitewater shoppers gathered downtown to support local business by buying and visiting their favorite stores. Started by American Express in 2010, Small Business Saturday encourages consumers to shop...

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Founded 1901
Garret Kluever