Royal Purple

Sotherland Customs focuses on fitness

Some bicycles in the Sotherland Custom shop are hanging in the back of the BicycleWise store. John Sotherland has been working with bicycles for nearly 40 years. He launched BicycleWise in 2001.

Garrett Kluever, Biz & Tech Editor

February 26, 2018

Sotherland Customs hosted an open house for the community Feb. 24, showcasing how the shop can support people’s passion to get out and ride. John Sotherland owns the business located in the BicycleWise and Sports Fitness building on W. Main St. in Whitewater. “My goal is to make a positive imp...

Founded 1901