Royal Purple

Polar Vortex tests Whitewater Wal-Mart, residents

Polar Vortex tests Whitewater Wal-Mart, residents

Carli Pope, Staff Reporter

February 6, 2019

A snowstorm struck Wisconsin Sunday, Jan. 27 that kept the Whitewater community inside into the early morning the following day. Temperatures in the southern part of Wisconsin were consistently in the -30s. These lows that haven’t been recorded since 2014. Because Whitewater does not expect to get an...

Walmart corporation takes advantage of taxpayers

Kolton Hegstrom, Sports Editor

September 12, 2017

The average American worker cannot continue to subsidize Walmart. Walmart and others can’t continue to take advantage of the American system while they make billions in profit. According to a new report by the Americans for Tax Fairness, Walmart cost American taxpayers an estimated $6.2 billion in Medicare, food stamps and housing subsidies per year. The s...

Multiple events cultivate stronger sales

Multiple events cultivate stronger sales

Brad Allen, Biz & Tech Editor

May 3, 2017

Rainy weather and every student residence being on lockdown did not deter an economic boost for some local businesses. This wasn’t the first time, either. In the March 8 edition of The Royal Purple, it was reported that last year’s Spring Splash event cultivated an increase in sales for many lo...

Bike thefts in Whitewater cause frustration

March 1, 2016

March 1, 2016 Imagine enjoying a movie with your girlfriend on a Sunday morning, and your roommate bursts into the house asking if you had brought your bike inside for the winter. This is the exact situation I found myself in last weekend. Confused, I said no. In response, he informed me that both m...

Reigning chapter, two years straight

Reigning chapter, two years straight

April 17, 2013

  Once again, UW-Whitewater’s American Marketing Association collegiate chapter has been recognized as the International Chapter of the Year. This is the seventh time the chapter has been recognized since 2001. AMA President senior Emily Gullickson said winning Chapter of the Year was a surreal feeling. “There are no words to describe what it felt like...

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