Royal Purple

Polar Vortex tests Whitewater Wal-Mart, residents

Polar Vortex tests Whitewater Wal-Mart, residents

Carli Pope, Staff Reporter

February 6, 2019


Filed under Biz & Tech

A snowstorm struck Wisconsin Sunday, Jan. 27 that kept the Whitewater community inside into the early morning the following day. Temperatures in the southern part of Wisconsin were consistently in the -30s. These lows that haven’t been recorded since 2014. Because Whitewater does not expect to get an...

Walmart corporation takes advantage of taxpayers

Kolton Hegstrom, Sports Editor

September 12, 2017


Filed under Opinion

The average American worker cannot continue to subsidize Walmart. Walmart and others can’t continue to take advantage of the American system while they make billions in profit. According to a new report by the Americans for Tax Fairness, Walmart cost American taxpayers an estimated $6.2 billion in Medicare, food stamps and housing subsidies per year. The s...

Multiple events cultivate stronger sales

Multiple events cultivate stronger sales

Brad Allen, Biz & Tech Editor

May 3, 2017


Filed under Biz & Tech

Rainy weather and every student residence being on lockdown did not deter an economic boost for some local businesses. This wasn’t the first time, either. In the March 8 edition of The Royal Purple, it was reported that last year’s Spring Splash event cultivated an increase in sales for many lo...

Splash of Cash

Splash of Cash

Brad Allen, Biz & Tech Editor

March 15, 2017


Filed under Biz & Tech

It was only nine o’clock in the morning. After a stressful drive to work during which she was nearly collided into by assumingly drunken drivers three times, Service Desk Associate Kari Geldernick found herself explaining to a customer that Walmart had sold out of its entire beer stock. An agitated...

Local stores offer affordable, quality foods

Local stores offer affordable, quality foods

Brad Allen, Biz & Tech Editor

September 21, 2016


Filed under Biz & Tech

Although there’s plenty of competition between big business and small stores, all food businesses in Whitewater agree on one thing: Students and community members alike can find everything they need at low cost right around the corner. Many students feel Wal-Mart is the easiest and most affordable...

Bike thefts in Whitewater cause frustration

March 1, 2016


Filed under Opinion

March 1, 2016 Imagine enjoying a movie with your girlfriend on a Sunday morning, and your roommate bursts into the house asking if you had brought your bike inside for the winter. This is the exact situation I found myself in last weekend. Confused, I said no. In response, he informed me that both m...

Reigning chapter, two years straight

Reigning chapter, two years straight

April 17, 2013


Filed under Biz & Tech

  Once again, UW-Whitewater’s American Marketing Association collegiate chapter has been recognized as the International Chapter of the Year. This is the seventh time the chapter has been recognized since 2001. AMA President senior Emily Gullickson said winning Chapter of the Year was a surreal feeling. “There are no words to describe what it felt like...

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