Royal Purple

Polar Vortex tests Whitewater Wal-Mart, residents

Polar Vortex tests Whitewater Wal-Mart, residents

Cold weather impacts business, residents on winter readiness amid winter storm
Carli Pope, Staff Reporter February 6, 2019

A snowstorm struck Wisconsin Sunday, Jan. 27 that kept the Whitewater community inside into the early morning the following day. Temperatures in the southern part of Wisconsin were consistently in the...

Walmart corporation takes advantage of taxpayers

Kolton Hegstrom, Sports Editor September 12, 2017

The average American worker cannot continue to subsidize Walmart. Walmart and others can’t continue to take advantage of the American system while they make billions in profit. According to a new report...

This graphic shows how some local businesses were impacted by several events over this past weekend, including Spring Splash, State Solo & Ensemble and several sporting events.

Multiple events cultivate stronger sales

Rainy weather, police crackdown didn’t deter economic boost
Brad Allen, Biz & Tech Editor May 3, 2017

Rainy weather and every student residence being on lockdown did not deter an economic boost for some local businesses. This wasn’t the first time, either. In the March 8 edition of The Royal Purple,...

Bike thefts in Whitewater cause frustration

March 1, 2016

March 1, 2016 Imagine enjoying a movie with your girlfriend on a Sunday morning, and your roommate bursts into the house asking if you had brought your bike inside for the winter. This is the exact situation...

Reigning chapter, two years straight

Reigning chapter, two years straight

April 17, 2013

  Once again, UW-Whitewater’s American Marketing Association collegiate chapter has been recognized as the International Chapter of the Year. This is the seventh time the chapter has been...

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