New local business Revamp Nutrition had their very own ribbon cutting ceremony commemorating the occasion of opening in Whitewater. The store, owned by Jerrica Newby, is a brand new nutrition shop that...

The COVID-19 pandemic has created unprecedented challenges for restaurants and bars in Wisconsin. Due in part to support provided through federal relief funds, employment in this industry has recovered...

Whitewater’s College of Business and Economics (CoBE) takes yet another step to achieve its goal of being the best business school in southern Wisconsin. UW-W’s Accounting Department helps advance...

Graduation is are right around the corner for the UW-Whitewater December Class of 2020. This week we’re discovering what life has been like and will be like for a few business graduates heading off to...

As local businesses are still adjusting to the current state that COVID-19 has left them in, business owners have experienced a great deal of change within their organizations. After almost seven months...

Cars lined East Milwaukee Street all day Saturday, Sept. 12, eager to pull up to the Brain Freeze drive-thru for $1 dollar burgers and a cash raffle. Patrons faced a variety of emotions from confusion...

A University of Wisconsin-Whitewater student has blended business and friendship as a means of helping to pay for his college education. Sophomore Michael Raemisch and longtime friend Brady Reigstad...

There was no debate within the City of Whitewater Common Council Tuesday night as to who was going to be awarded the bid for the Whitewater Police Department’s addition to their squad car fleet. Posed...

The annual event, Global Game Jam, occurred on Friday, January 20th at UW-Whitewater. This is the video compliment to the Business & Technology article, "Gaming Event Puts Students to the Test."

Welcome back to the new semester! Check out this week's top stories of the Royal Purple. It includes new stories, new editors, and more fun!