Founded 1901

Royal Purple
Founded 1901

Royal Purple
Founded 1901

Royal Purple
A new business, Dollar Tree, will be opening in Whitewater within the first quarter of 2025 with no opening date out to the public. With its $1 prices long gone, prices range from $1.25 to upwards of $7.

Customers appreciate more shopping options

Jayden Kimpel, Community Editor • January 26, 2025

Over the past few years numerous business chains have moved to Whitewater, with more expected to arrive soon. Two Kwik Trips, Ace Hardware, Pet Supplies Plus, Dollar General, Starbucks and Aldi have all...

There was high competition during the bags tournament with many pining for the award of Kwik Trip merchandise, such as gift cards.

Kwik Trip tailgate

Felicity Knabenbauer, Lifestyle Editor • January 23, 2022
Photo gallery
A screenshot of the viral TikTok video showing UW-Whitewater students playing cornhole in the Kwik Trip parking lot to celebrate the grand opening of the Elkhorn Road location Dec. 9, 2021.

UW-W students gain TikTok fame for tailgate

Felicity Knabenbauer, Lifestyle Editor • January 16, 2022

There is nothing more Wisconite than tailgating, however, tailgating at Kwik Trip takes it to a whole other level. Recently a UW-Whitewater student went viral on TikTok after a video of him and a group...

Whitewater welcomes new convenience stores

Whitewater welcomes new convenience stores

Alicia Dougherty, Editor • January 16, 2022

The city of Whitewater welcomed a new Kwik Trip store to the community Dec 9. 2021 at 305 Elkhorn Rd. and will be celebrating the opening of another Kwik Trip store at 837 S. Janesville St. These two...

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Founded 1901
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