Multiple events cultivate stronger sales
Brad Allen, Biz & Tech Editor
May 3, 2017
Filed under Biz & Tech
Rainy weather and every student residence being on lockdown did not deter an economic boost for some local businesses. This wasn’t the first time, either. In the March 8 edition of The Royal Purple, it was reported that last year’s Spring Splash event cultivated an increase in sales for many lo...
Locals aim to break world record
Brad Allen, Biz & Tech Editor
April 27, 2017
Filed under Biz & Tech
Downtown Whitewater, Inc. and The SweetSpot Cafe are leading an attempt to break the Guinness World Record for largest potluck event. The community potluck will be held on May 7 at the Whitewater Train Depot and is open to any and all members of the community, including both students and residents. Guests...
SweetSpot celebrates 10 years
Brad Allen, Biz & Tech Editor
September 21, 2016
Filed under Biz & Tech
Lacey Reichwald didn’t anticipate having a baby just 11 months after taking over as owner of the SweetSpot Cafe in 2008. But she has blended motherhood and business in an intimate way. “My daughter was basically raised here [The SweetSpot Café] and knows more about coffee than any 6-year-old should...
It’s a wrap: The Royal Purple’s top five stories
May 3, 2016
Filed under News
By Kimberly Wethal May 4, 2016 Collectively, the Royal Purple’s staff of 17 editors and many more staff writers wrote about the good, the bad and the political news, penned editorials on the world around us, featured the People of Whitewater you see on your way to class and was there th...
Representatives look to expand grocer hunting party
April 26, 2016
Filed under Biz & Tech
April 26, 2016 By Brad Allen In hopes of gauging interest and presenting information about food co-ops to the community, a team of Whitewater government members and one local business owner held an open informational conference session at 6 p.m. on April 21 at the Whitewater University Tech Park...
Hunt for grocer continues
April 5, 2016
Filed under Biz & Tech
April 5, 2016 By Brad Allen The hunt for a grocer to bring into Whitewater is four months underway, and many community members, local business owners and government representatives are working together to bring a grocer into the community. “It holds a lot of merit, and it’s generated a lot...
CDA and citizen subcommittee unite in search for grocer
February 2, 2016
Filed under Biz & Tech
February 2, 2016 By Brad Allen Nearly two months after Sentry Foods closed its doors, the Whitewater Community Development Authority is taking steps to approve identifying a grocery store to bring into the community. Some of these steps include forming a subcommittee to gather market opinion...
Halloween events help to raise awareness of local businesses
October 27, 2015
Filed under Biz & Tech
Oct. 27, 2015 By Brad Allen On Halloween Night, community members can take their children out trick-or-treating downtown to receive candy from local businesses, as well as play various games hosted at some of the businesses downtown. The trick-or-treat Triangle is an annual Halloween event hosted...
Arms up to raise ALS awareness
September 5, 2014
Filed under Lifestyle
Sept. 3, 2014 By Vesna Brajkovic As summer comes to a close, many will find themselves looking back on their summer break of long nights, bonfires and… ice buckets. It’s the viral phenomenon that stormed our Facebook newsfeeds in a matter of months, replacing the cat gifs with videos of...
Satisfy your sweet tooth at the SweetSpot
May 1, 2013
Filed under Biz & Tech
Most kids dream of becoming firefighters, ballerinas, policemen, teachers or doctors. They play pretend and envision what it would be like in the future. For most children, these dreams are slowly replaced with other aspirations as they grow older. Not for Lacey Reichwald. Reichwald has...
Cupcakes for causes
September 12, 2012
Filed under Lifestyle
When it comes to caring about their customers, Whitewater’s The SweetSpot takes their dedication to another sweet, cupcake-filled level. This month, The SweetSpot will host a month of giving, donating the proceeds from cupcakes to three causes: the Best Friends Animal Society, the Alzheimer’s...