
Brad Allen, Biz & Tech Editor
May 3, 2017
Rainy weather and every student residence being on lockdown did not deter an economic boost for some local businesses.
This wasn’t the first time, either.
In the March 8 edition of The Royal Purple, it was reported that last year’s Spring Splash event cultivated an increase in sales for many lo...
Tags: Acorn Beverage, Biz & Tech, Brad Allen, casual joe's, Christ Christon, city of whitewater, Curt Patrick, Greek Life, Jessica's Family Restaraunt, Jordan Czarpata, Ken Dahnert, Lacey Reichwald, Multiple events cultivate stronger sales, police crackdown didn’t deter economic boost, Pumpers & Mitchell's, Rainy weather, Rocky Rococo's, Rosa's Pizza, Second Salem Brewing Co., Spring Splash, State Solo & Ensemble, Steve Farina, Super 8 Motel, The Black Sheep, The SweetSpot, Tyler Sailsbery, UW-Whitewater, WalMart, Walmart Supercenter, Westsider Liquor, Wisconsin Red

Brad Allen, Biz & Tech Editor
April 27, 2017
Downtown Whitewater, Inc. and The SweetSpot Cafe are leading an attempt to break the Guinness World Record for largest potluck event.
The community potluck will be held on May 7 at the Whitewater Train Depot and is open to any and all members of the community, including both students and residents.
Guests...
Tags: Ahmedabad, Biz & Tech, Brad Allen, break world record, community involvement, Courtney Nelson, downtown Whitewater, Downtown Whitewater Inc, Guinness World Records, if you go, India, Lacey Reichwald, Largest potluck ever, local event, Pie-eating contest, preview story, the Royal Purple, The SweetSpot, Whitewater City Market

May 3, 2016
By Kimberly Wethal
May 4, 2016
Collectively, the Royal Purple’s staff of 17 editors and many more staff writers wrote about the good, the bad and the political news, penned editorials on the world around us, featured the People of Whitewater you see on your way to class and was there th...
Tags: Bernie Sanders, beverly kopper, Black Student Union, Campus Climate Working Group, CDA, chris nelson, Commercial Development Authority, Donald Trump, Fairhaven Retirement Community, Hillary Clinton, It's a wrap: The Royal Purple's top five stories, Jan Bilgen, John stone, Ken Riley, Kevin P. Reilly, Kimberly Wethal, Lacey Reichwald, MaryBeth, MaryBeth Mackin, Mount Union University, Oliver Edwards, Pizza with the Chancellor, Richard Telfer, Royal Purple, Sentry, Shawn Raymond, Stagg Bowl, Susan Elrod, Terry Tumbarello, The SweetSpot, Tyler Frigo, Tyler Salisbery, UW Board of Regents, UW-Milwaukee, UW-Oshkosh, UW-Whitewater, UW-Whitewater football, Wal-Mart, Warhawks, Whitewater Student Government

September 5, 2014
Sept. 3, 2014
By Vesna Brajkovic
As summer comes to a close, many will find themselves looking back on their summer break of long nights, bonfires and… ice buckets.
It’s the viral phenomenon that stormed our Facebook newsfeeds in a matter of months, replacing the cat gifs with videos of...
Tags: ALS, ALS Ice Bucket Challenge, Dale's Bootery, Lacey Reichwald, Lindsey Tommesen, Lou Gehrig's Disease, SMAshOut SMA Challenge, SugarTreePress, Taco fresco, The Black Sheep, The SweetSpot, Tyler Salisbery, Vesna Brajkovic, Whitewater Country Club

May 1, 2013
Most kids dream of becoming firefighters, ballerinas, policemen, teachers or doctors. They play pretend and envision what it would be like in the future. For most children, these dreams are slowly replaced with other aspirations as they grow older.
Not for Lacey Reichwald. Reichwald has...
Tags: 2006, Althea, Bakery, business, Christ Chiston, coffee, Coffee mugs, college, communication, community, Customer, Downtown, Employee, environment, Espresso, Katharine Schulz, Lacey Reichwald, Latte, Linda Platner, Lori Platner, Pastries, Roasted coffee, Satisfy your sweet tooth at the SweetSpot, Shop, Steam, SweetSpot, The Black Sheep, The Lakefront Pub, The SweetSpot, The SweetSpot Coffee Shoppe, Tyler Salisbery, UW-Whitewater, whitewater, Whitewater Country Club, Whitewater Hotel
September 12, 2012
When it comes to caring about their customers, Whitewater’s The SweetSpot takes their dedication to another sweet, cupcake-filled level.
This month, The SweetSpot will host a month of giving, donating the proceeds from cupcakes to three causes: the Best Friends Animal Society, the Alzheimer’s...
Tags: AHA, Alzheimer's, American Heart Association, Carley Rymkus, cupcakes, Cupcakes for causes, Dog cupcakes, Fort Atkinson, Heart Walk, Karen Moline, Lacey Reichwald, Ovarian Cancer, Peggy Race, Pupcakes, September, SweetSpot, The SweetSpot, whitewater