Royal Purple

This graphic shows how some local businesses were impacted by several events over this past weekend, including Spring Splash, State Solo & Ensemble and several sporting events.

Multiple events cultivate stronger sales

Rainy weather, police crackdown didn’t deter economic boost
Brad Allen, Biz & Tech Editor May 3, 2017

Rainy weather and every student residence being on lockdown did not deter an economic boost for some local businesses. This wasn’t the first time, either. In the March 8 edition of The Royal Purple,...

This map shows the area where the potluck will be held, near the Whitewater Historic Train Depot, located at 301 W Whitewater St. Several available parking locations also are marked.

Locals aim to break world record

Can Downtown Whitewater, Inc. host the world’s largest potluck?
Brad Allen, Biz & Tech Editor April 27, 2017

Downtown Whitewater, Inc. and The SweetSpot Cafe are leading an attempt to break the Guinness World Record for largest potluck event. The community potluck will be held on May 7 at the Whitewater Train...

top five, Beverly Kopper, Kimberly Wethal

It’s a wrap: The Royal Purple’s top five stories

May 3, 2016

By Kimberly Wethal May 4, 2016   Collectively, the Royal Purple’s staff of 17 editors and many more staff writers wrote about the good, the bad and the political news, penned editorials on...

Arms up to raise ALS awareness

Arms up to raise ALS awareness

September 5, 2014

Sept. 3, 2014 By Vesna Brajkovic As summer comes to a close, many will find themselves looking back on their summer break of long nights, bonfires and… ice buckets. It’s the viral phenomenon...

Satisfy your sweet tooth at the SweetSpot

Satisfy your sweet tooth at the SweetSpot

May 1, 2013

  Most kids dream of becoming firefighters, ballerinas, policemen, teachers or doctors. They play pretend and envision what it would be like in the future. For most children, these dreams are slowly...

Cupcakes for causes

September 12, 2012

  When it comes to caring about their customers, Whitewater’s The SweetSpot takes their dedication to another sweet, cupcake-filled level. This month, The SweetSpot will host a month of giving,...

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Founded 1901
Lacey Reichwald