Royal Purple

Multiple events cultivate stronger sales

Multiple events cultivate stronger sales

Brad Allen, Biz & Tech Editor

May 3, 2017


Filed under Biz & Tech

Rainy weather and every student residence being on lockdown did not deter an economic boost for some local businesses. This wasn’t the first time, either. In the March 8 edition of The Royal Purple, it was reported that last year’s Spring Splash event cultivated an increase in sales for many lo...

Locals aim to break world record

Locals aim to break world record

Brad Allen, Biz & Tech Editor

April 27, 2017


Filed under Biz & Tech

Downtown Whitewater, Inc. and The SweetSpot Cafe are leading an attempt to break the Guinness World Record for largest potluck event. The community potluck will be held on May 7 at the Whitewater Train Depot and is open to any and all members of the community, including both students and residents. Guests...

SweetSpot celebrates 10 years

SweetSpot celebrates 10 years

Brad Allen, Biz & Tech Editor

September 21, 2016


Filed under Biz & Tech

Lacey Reichwald didn’t anticipate having a baby just 11 months after taking over as owner of the SweetSpot Cafe in 2008. But she has blended motherhood and business in an intimate way. “My daughter was basically raised here [The SweetSpot Café] and knows more about coffee than any 6-year-old should...

Representatives look to expand grocer hunting party

April 26, 2016


Filed under Biz & Tech

April 26, 2016 By Brad Allen In hopes of gauging interest and presenting information about food co-ops to the community, a team of Whitewater government members and one local business owner held an open informational conference session at 6 p.m. on April 21 at the Whitewater University Tech Park...

Hunt for grocer continues

Hunt for grocer continues

April 5, 2016


Filed under Biz & Tech

April 5, 2016 By Brad Allen The hunt for a grocer to bring into Whitewater is four months underway, and many community members, local business owners and government representatives are working together to bring a grocer into the community. “It holds a lot of merit, and it’s generated a lot...

CDA and citizen subcommittee unite in search for grocer

CDA and citizen subcommittee unite in search for grocer

February 2, 2016


Filed under Biz & Tech

February 2, 2016 By Brad Allen Nearly two months after Sentry Foods closed its doors, the Whitewater Community Development Authority is taking steps to approve identifying a grocery store to bring into the community. Some of these steps include forming a subcommittee to gather market opinion...

Halloween events help to raise awareness of local businesses

Halloween events help to raise awareness of local businesses

October 27, 2015


Filed under Biz & Tech

Oct. 27, 2015 By Brad Allen On Halloween Night, community members can take their children out trick-or-treating downtown to receive candy from local businesses, as well as play various games hosted at some of the businesses downtown. The trick-or-treat Triangle is an annual Halloween event hosted...

Arms up to raise ALS awareness

Arms up to raise ALS awareness

September 5, 2014


Filed under Lifestyle

Sept. 3, 2014 By Vesna Brajkovic As summer comes to a close, many will find themselves looking back on their summer break of long nights, bonfires and… ice buckets. It’s the viral phenomenon that stormed our Facebook newsfeeds in a matter of months, replacing the cat gifs with videos of...

Satisfy your sweet tooth at the SweetSpot

Satisfy your sweet tooth at the SweetSpot

May 1, 2013


Filed under Biz & Tech

  Most kids dream of becoming firefighters, ballerinas, policemen, teachers or doctors. They play pretend and envision what it would be like in the future. For most children, these dreams are slowly replaced with other aspirations as they grow older. Not for Lacey Reichwald. Reichwald has...

Cupcakes for causes

September 12, 2012


Filed under Lifestyle

  When it comes to caring about their customers, Whitewater’s The SweetSpot takes their dedication to another sweet, cupcake-filled level. This month, The SweetSpot will host a month of giving, donating the proceeds from cupcakes to three causes: the Best Friends Animal Society, the Alzheimer’s...

Founded 1901
Lacey Reichwald