Royal Purple

Local businesses provide unique experiences

Nicole Aimone, Editor in Chief

January 21, 2019


Filed under Biz & Tech

Whitewater is a pretty small town. When I was first looking at coming here, a family friend once described Whitewater to me as a city with nothing more than a college campus and a Walmart. When I first got here a long four years ago, it was very easy to see what they meant. Campus is really the focal point ...

SweetSpot celebrates 10 years

SweetSpot celebrates 10 years

Brad Allen, Biz & Tech Editor

September 21, 2016


Filed under Biz & Tech

Lacey Reichwald didn’t anticipate having a baby just 11 months after taking over as owner of the SweetSpot Cafe in 2008. But she has blended motherhood and business in an intimate way. “My daughter was basically raised here [The SweetSpot Café] and knows more about coffee than any 6-year-old should...

Satisfy your sweet tooth at the SweetSpot

Satisfy your sweet tooth at the SweetSpot

May 1, 2013


Filed under Biz & Tech

  Most kids dream of becoming firefighters, ballerinas, policemen, teachers or doctors. They play pretend and envision what it would be like in the future. For most children, these dreams are slowly replaced with other aspirations as they grow older. Not for Lacey Reichwald. Reichwald has...

Cupcakes for causes

September 12, 2012


Filed under Lifestyle

  When it comes to caring about their customers, Whitewater’s The SweetSpot takes their dedication to another sweet, cupcake-filled level. This month, The SweetSpot will host a month of giving, donating the proceeds from cupcakes to three causes: the Best Friends Animal Society, the Alzheimer’s...

Founded 1901
SweetSpot