Royal Purple

Multiple events cultivate stronger sales

Multiple events cultivate stronger sales

Brad Allen, Biz & Tech Editor

May 3, 2017

Rainy weather and every student residence being on lockdown did not deter an economic boost for some local businesses. This wasn’t the first time, either. In the March 8 edition of The Royal Purple, it was reported that last year’s Spring Splash event cultivated an increase in sales for many lo...

Locals aim to break world record

Locals aim to break world record

Brad Allen, Biz & Tech Editor

April 27, 2017

Downtown Whitewater, Inc. and The SweetSpot Cafe are leading an attempt to break the Guinness World Record for largest potluck event. The community potluck will be held on May 7 at the Whitewater Train Depot and is open to any and all members of the community, including both students and residents. Guests...

Date ideas for a Warhawk Valentine

February 11, 2015

Feb. 11, 2015 By Katie Campbell It’s the day some love, some hate and some don’t really care about. For some, Valentine’s Day is a day when you receive flowers, chocolates, awkward-sized stuffed animals holding a heart saying it loves you and a special someone who makes your heart sing....

Arms up to raise ALS awareness

Arms up to raise ALS awareness

September 5, 2014

Sept. 3, 2014 By Vesna Brajkovic As summer comes to a close, many will find themselves looking back on their summer break of long nights, bonfires and… ice buckets. It’s the viral phenomenon that stormed our Facebook newsfeeds in a matter of months, replacing the cat gifs with videos of...

Satisfy your sweet tooth at the SweetSpot

Satisfy your sweet tooth at the SweetSpot

May 1, 2013

  Most kids dream of becoming firefighters, ballerinas, policemen, teachers or doctors. They play pretend and envision what it would be like in the future. For most children, these dreams are slowly replaced with other aspirations as they grow older. Not for Lacey Reichwald. Reichwald has...

Cupcakes for causes

September 12, 2012

  When it comes to caring about their customers, Whitewater’s The SweetSpot takes their dedication to another sweet, cupcake-filled level. This month, The SweetSpot will host a month of giving, donating the proceeds from cupcakes to three causes: the Best Friends Animal Society, the Alzheimer’s...

Founded 1901
The SweetSpot