Founded 1901

Royal Purple

Founded 1901

Royal Purple

Founded 1901

Royal Purple


As other states go dry, Wisconsin’s water use plummets

Wisconsin Policy Forum September 24, 2023

Wisconsin seemingly swims in an abundance of fresh water. Unlike some western states that struggle with empty reservoirs and limits on growth imposed by water shortages, our municipal water supplies facing...

App reminds users to drink water while at the bars

App reminds users to drink water while at the bars

Kimberly Wethal, Editor-in-Chief March 11, 2018

Although St. Patrick’s Day is coming up, a hangover doesn’t necessarily have to follow. But how do you remember to drink the proper amount of water while getting down on the Pumpers & Mitchell’s...

Retention pond intends to raise water quality

Garrett Kluever, Biz and Tech Editor December 13, 2017

Plans for a retention pond to be put in Whitewater on a property on the northeast part of town bordering Prospect Drive were presented to the Community Development Authority (CDA) Dec. 7 at their annual...

Students, experts and professors gathered in the atrium of Hyland Hall before the seminar began for a breakfast. During this time,
students also had their water research projects available for professionals to view and comment.

Institute bridges gap over water

Garrett Kluever, Biz & Tech Editor October 3, 2017

The Water Business Institute hosted the first annual Water Research Conference (WRC) where experts from Wisconsin presented ideas and developments for changing the future of water business and sciences. Professors...

Photo Editor Amber Levenhagen

Colgate ad endorses helpful initiative

Amber Levenhagen, Photo Editor February 23, 2016

Feb. 23, 2016 I didn’t watch the Super Bowl, unlike 111.9 million other people. Even though every TV at the bar was playing the event, I was busy celebrating a friend’s 21st birthday with craft beer...

The ‘thirst’ is real on campus

October 23, 2014

Oct. 22, 2014 By Jordan Gittens When you hear ‘thirst,’ a few graphic images may come to mind. You’re probably thinking of that guy with excess acne and a body odor that a could kill a rose...

What is water worth?

November 20, 2012
Water, water everywhere and, according to the water reporting group Circle of Blue, only 2.5 percent of the Earth’s supply is drinkable. The average human body can only survive without water for five to seven days, so a world without clean drinking water would be catastrophic.

Raising awareness, one drop at a time

April 20, 2011

“There is no substitute for water, and it is taken very much for granted.” This is the thought that led Associate Professor of Finance & Business Law Linda Reid to become involved with the Milwaukee...

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Founded 1901