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Founded 1901

Royal Purple

Founded 1901

Royal Purple

Founded 1901

Royal Purple

SteveO’s Flip Flops and Tank Tops owner Steve Fairchild stands behind the bar ready to serve football fans during the Super Bowl.

Whitewater bars bring the Super Bowl fun

Dauntae Green, Managing Editor February 6, 2022

There is always a tradition in towns when it comes time for the Super Bowl. Citizens generally patronize the local bars and taverns to get a drink with their friends, shouting during the close plays, shooting...

A one of a kind veteran-owned business

A one of a kind veteran-owned business

Cennedy Hoppe, Business & Technology Editor November 7, 2021

For the upcoming holiday of Veterans Day, it is important to recognize the individuals in our community that have served for the United States. Station One, located in downtown Whitewater, is a locally...

A pack of beer on the counter at Simply Convenient, a liquor store in Whitewater. Liquor stores need a wholesale license to sell alcohol in the state of Wisconsin.

Alcohol council serves new view

Garrett Kluever, Biz and Tech Editor February 19, 2018

It sounds like the start of a college joke. Three people--a student, a housing rep, and a retired teacher--walk into a bar. And that bar was just given its full service license by the three: Jimmy...

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