Royal Purple

Alcohol council serves new view

A pack of beer on the counter at Simply Convenient, a liquor store in Whitewater. Liquor stores need a wholesale license to sell alcohol in the state of Wisconsin.

Garrett Kluever, Biz and Tech Editor

February 19, 2018

It sounds like the start of a college joke. Three people--a student, a housing rep, and a retired teacher--walk into a bar. And that bar was just given its full service license by the three: Jimmy Schulgit, a University of Wisconsin-Whitewater Senior, Stephanie Goettl, who works for DLK Enterprises and Carol McCo...

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