Royal Purple

Local businesses lean on community

The Book Teller is the local used bookstore and artisan gallery Located on Main Street in downtown Whitewater,

Ben Yang, Journalist

September 20, 2020

As local businesses are still adjusting to the current state that COVID-19 has left them in, business owners have experienced a great deal of change within their organizations. After almost seven months of continuing business during the pandemic, retailers have noticed the toll that the pandemic has ...

Minds blown at Brain Freeze

The Brain Freeze is your classic 50’s-style diner right here in Whitewater.

Samantha Butzen, Journalist

September 20, 2020

Cars lined East Milwaukee Street all day Saturday, Sept. 12, eager to pull up to the Brain Freeze drive-thru for $1 dollar burgers and a cash raffle. Patrons faced a variety of emotions from confusion to utter joy once let in on the fact that they were part of a hidden commercial to see their reactio...

Mixing business and friendship

Mixing business and friendship

Brad Allen, Managing Editor

January 23, 2018

A University of Wisconsin-Whitewater student has blended business and friendship as a means of helping to pay for his college education. Sophomore Michael Raemisch and longtime friend Brady Reigstad co-own Firewood Outdoors, a business they launched together in December 2017 after several people ...

Entrepreneurs ‘Go Nutz’ for local business

Hannah Jewell, Staff Reporter

January 23, 2018

Alumnus Richard Guidry, 27, and current Whitewater senior, Leigh Olszewski, 23, have broken the status quo to fulfill their dream of opening two businesses: a donut shop and a farm. Guidry, an integrated science and business major graduate, quit his current job to pursue the dream; Olszewski, an entr...

Council Approves Two WPD Requests

The City of Whitewater denied a request to rezone the property that the 1868 Hamilton House resides on last Tuesday night. Following the guidance of the Plan Commission and Christine Munz-Pritchard, who recommended the Council deny the rezone application, the Council unanimously voted to keep the property zoned as Planned Development instead of R-3. The sale of the home was contingent on the approval of the rezone application.

Kimberly Wethal, Editor-in-Chief

January 23, 2018

There was no debate within the City of Whitewater Common Council Tuesday night as to who was going to be awarded the bid for the Whitewater Police Department’s addition to their squad car fleet. Posed with the decision between Ketterhagen Motor Sales Inc. of Whitewater or Ewald Automotive of Milw...

Global Game Jam at Whitewater 2017

Story by Brad Allen

January 25, 2017

The annual event, Global Game Jam, occurred on Friday, January 20th at UW-Whitewater. This is the video compliment to the Business & Technology article, "Gaming Event Puts Students to the Test."

Top Stories for the Week of January 25th!

January 24, 2017

Welcome back to the new semester! Check out this week's top stories of the Royal Purple. It includes new stories, new editors, and more fun!

Top Stories for the Week of December 14th!

December 13, 2016

Hey guys, check out this week's top stories of the Royal Purple. Last one until Spring Semester!

Top Stories for the Week of November 30th!

November 29, 2016

Take a sneak peek of this week's top stories of the Royal Purple. They will really fascinate you!

Royal Purple Staff does Mannequin Challenge!

November 15, 2016

This week the Royal Purple decided to do the Mannequin Challenge. They did awesome! Check them out in the video here! Song: Black Beatle by Rae Sremmurd

Top Stories of the Week for October 17th to October 21st!

Top Stories of the Week for October 17th to October 21st!

October 18, 2016

Check out the sneak peek of stories to come by the Royal Purple on Wednesday, October 19th.

Founded 1901
business