Founded 1901

Royal Purple

Founded 1901

Royal Purple

Founded 1901

Royal Purple

What its like to work at Ace Hardware

What it’s like to work at Ace Hardware

Mackenzie Juedes, Community News Journalist October 15, 2023

Ace Hardware, founded in 1924 by a group of Chicago hardware store owners, developed the retail environment by allowing individual stores to purchase items in bulk to save money and buy at the lowest price...

SweetSpot Co-Owner, Elena Gildemeister, helps her employees at the SweetSpot Bakehouse during a rush by gathering pastries for customers. February, 2022

A Sweet Spot for inspiring women

Briahna LeFave, Business & Technology Editor February 27, 2022

The Sweet Spot has served the Whitewater community by providing much needed caffeine and treats to curb any sweet tooth for nearly two decades. The Café is located in the historic Whitewater Hotel building....

Owner Jericca Newby cuts the ceremonial ribbon for her brand new business, ReVamp Nutrition that is located on West Center Street, Whitewater on Nov. 8, 2021.

New nutrition store amps up the energy

Cennedy Hoppe, Business & Technology Editor November 14, 2021

New local business Revamp Nutrition had their very own ribbon cutting ceremony commemorating the occasion of opening in Whitewater. The store, owned by Jerrica Newby, is a brand new nutrition shop that...

Back in business? Road to recovery for Wisconsin’s restaurant and bar industry

Back in business? Road to recovery for Wisconsin’s restaurant and bar industry

Wisconsin Policy Forum, Contributor October 3, 2021

The COVID-19 pandemic has created unprecedented challenges for restaurants and bars in Wisconsin. Due in part to support provided through federal relief funds, employment in this industry has recovered...

University of Wisconsin-Whitewater freshman Jenna Pergande bartends and serves guests at Second Salem Brewing Company in downtown Whitewater near Cravath Lake Park Sunday evening Sept. 5.

Back to business

Kylie McCombe, Photography Editor September 5, 2021

John Chenoweth, Dean of the college, speaks to students. Every year the College of Business and Economics hosts Woman in Business Day, an event for high school students to learn about careers and opportunities in business. The event took place on Oct. 18, 2019. (UW-Whitewater photo/Nick Pook)

Accounting degree earns ‘extra credit’

Kali Anditon, Assistant Business and Technology Editor March 7, 2021

Whitewater’s College of Business and Economics (CoBE) takes yet another step to achieve its goal of being the best business school in southern Wisconsin. UW-W’s Accounting Department helps advance...

Left to right: Soon-to-be graduates Alexandra Zertuche, Nayeli Govantes Alcantar and Gabriella Barcenas

Grads get down to business

Jaelyne White, Business & Technology Editor December 7, 2020

Graduation is are right around the corner for the UW-Whitewater December Class of 2020. This week we’re discovering what life has been like and will be like for a few business graduates heading off to...

The Book Teller is the local used bookstore and artisan gallery Located on Main Street in downtown Whitewater,

Local businesses lean on community

Ben Yang, Journalist September 20, 2020

As local businesses are still adjusting to the current state that COVID-19 has left them in, business owners have experienced a great deal of change within their organizations. After almost seven months...

The Brain Freeze is your classic 50’s-style diner right here in Whitewater.

Minds blown at Brain Freeze

Samantha Butzen, Journalist September 20, 2020

Cars lined East Milwaukee Street all day Saturday, Sept. 12, eager to pull up to the Brain Freeze drive-thru for $1 dollar burgers and a cash raffle. Patrons faced a variety of emotions from confusion...

Mixing business and friendship

Mixing business and friendship

Brad Allen, Managing Editor January 22, 2018

A University of Wisconsin-Whitewater student has blended business and friendship as a means of helping to pay for his college education. Sophomore Michael Raemisch and longtime friend Brady Reigstad...

Entrepreneurs ‘Go Nutz’ for local business

Hannah Jewell, Staff Reporter January 22, 2018

Alumnus Richard Guidry, 27, and current Whitewater senior, Leigh Olszewski, 23, have broken the status quo to fulfill their dream of opening two businesses: a donut shop and a farm. Guidry, an integrated...

The City of Whitewater denied a request to rezone the property that the 1868 Hamilton House resides on last Tuesday night. Following the guidance of the Plan Commission and Christine Munz-Pritchard, who recommended the Council deny the rezone application, the Council unanimously voted to keep the property zoned as Planned Development instead of R-3. The sale of the home was contingent on the approval of the rezone application.

Council Approves Two WPD Requests

Kimberly Wethal, Editor-in-Chief January 22, 2018

There was no debate within the City of Whitewater Common Council Tuesday night as to who was going to be awarded the bid for the Whitewater Police Department’s addition to their squad car fleet. Posed...

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Founded 1901