For many psychology students at UW-Whitewater, the path after graduation follows a familiar route: graduate school, clinical training and eventually a role in counseling or mental health services. But...
From advertising agencies to commercial cleaning services, UW-Whitewater students are launching their own businesses while still studying.
The Launch Pad program is a startup accelerator designed to...
Nick Arnold, Campus News Editor
• January 26, 2026
University of Wisconsin-Whitewater students have had continuous successes in business and sales competitions.
Caden Boehnen, a junior, is an entrepreneurship and finance double major from McFarland....
Pilates Reformed is a brand-new pilates studio right here in Whitewater. With the grand opening and ribbon cutting taking place just weeks ago, members of the community are only beginning to get a taste...
More young adults are starting their own businesses than ever. Recent data from the Global Entrepreneurship Monitor 2024-25 Report shows that about 26% of young adults ages 18-34 are now actively engaged...
On Starin Road sits Timothy J. Hyland Hall, home of the UW-Whitewater business school. The US News Report recently ranked UW-Whitewater’s College of Business and Economics (CoBE) as the best in Wisconsin....
La Tienda Mexican San Jose is one of Whitewater’s authentic Hispanic stores/restaurants that the town has to offer. The store is located at 148 W. Main St. Customers can shop, as well as eat inside the...
Lucas Riley, Community Journalist
• April 14, 2024
Starbucks has finally made its way to Whitewater. On April 11, Starbucks opened its doors in Whitewater for the first time. Located at 1280 W. Main St. the location was previously the Whitewater Quick...
The Royal Purple 2024 Best of Whitewater survey collected responses from 527 community members to determine which of the city’s many excellent businesses were most popular among the people.
The top...
Whitewater has a new business at the corner of First Street that could become a hallmark of the community. Stellar Vintage is a curated clothing store that just opened in early 2024 featuring fashions...
Ace Hardware, founded in 1924 by a group of Chicago hardware store owners, developed the retail environment by allowing individual stores to purchase items in bulk to save money and buy at the lowest price...
Briahna LeFave, Business & Technology Editor
• February 27, 2022
The Sweet Spot has served the Whitewater community by providing much needed caffeine and treats to curb any sweet tooth for nearly two decades. The Café is located in the historic Whitewater Hotel building....
