Royal Purple

University of Wisconsin-Whitewater freshman Jenna Pergande bartends and serves guests at Second Salem Brewing Company in downtown Whitewater near Cravath Lake Park Sunday evening Sept. 5.

Back to business

Kylie McCombe, Photography Editor September 5, 2021

John Chenoweth, Dean of the college, speaks to students. Every year the College of Business and Economics hosts Woman in Business Day, an event for high school students to learn about careers and opportunities in business. The event took place on Oct. 18, 2019. (UW-Whitewater photo/Nick Pook)

Accounting degree earns ‘extra credit’

Kali Anditon, Assistant Business and Technology Editor March 7, 2021

Whitewater’s College of Business and Economics (CoBE) takes yet another step to achieve its goal of being the best business school in southern Wisconsin. UW-W’s Accounting Department helps advance...

Left to right: Soon-to-be graduates Alexandra Zertuche, Nayeli Govantes Alcantar and Gabriella Barcenas

Grads get down to business

Jaelyne White, Business & Technology Editor December 7, 2020

Graduation is are right around the corner for the UW-Whitewater December Class of 2020. This week we’re discovering what life has been like and will be like for a few business graduates heading off to...

The Book Teller is the local used bookstore and artisan gallery Located on Main Street in downtown Whitewater,

Local businesses lean on community

Ben Yang, Journalist September 20, 2020

As local businesses are still adjusting to the current state that COVID-19 has left them in, business owners have experienced a great deal of change within their organizations. After almost seven months...

The Brain Freeze is your classic 50’s-style diner right here in Whitewater.

Minds blown at Brain Freeze

Samantha Butzen, Journalist September 20, 2020

Cars lined East Milwaukee Street all day Saturday, Sept. 12, eager to pull up to the Brain Freeze drive-thru for $1 dollar burgers and a cash raffle. Patrons faced a variety of emotions from confusion...

Mixing business and friendship

Mixing business and friendship

Brad Allen, Managing Editor January 23, 2018

A University of Wisconsin-Whitewater student has blended business and friendship as a means of helping to pay for his college education. Sophomore Michael Raemisch and longtime friend Brady Reigstad...

Entrepreneurs ‘Go Nutz’ for local business

Hannah Jewell, Staff Reporter January 23, 2018

Alumnus Richard Guidry, 27, and current Whitewater senior, Leigh Olszewski, 23, have broken the status quo to fulfill their dream of opening two businesses: a donut shop and a farm. Guidry, an integrated...

The City of Whitewater denied a request to rezone the property that the 1868 Hamilton House resides on last Tuesday night. Following the guidance of the Plan Commission and Christine Munz-Pritchard, who recommended the Council deny the rezone application, the Council unanimously voted to keep the property zoned as Planned Development instead of R-3. The sale of the home was contingent on the approval of the rezone application.

Council Approves Two WPD Requests

Kimberly Wethal, Editor-in-Chief January 23, 2018

There was no debate within the City of Whitewater Common Council Tuesday night as to who was going to be awarded the bid for the Whitewater Police Department’s addition to their squad car fleet. Posed...

Global Game Jam at Whitewater 2017

Story by Brad Allen January 25, 2017

The annual event, Global Game Jam, occurred on Friday, January 20th at UW-Whitewater. This is the video compliment to the Business & Technology article, "Gaming Event Puts Students to the Test."

Top Stories for the Week of January 25th!

January 24, 2017

Welcome back to the new semester! Check out this week's top stories of the Royal Purple. It includes new stories, new editors, and more fun!

Top Stories for the Week of December 14th!

December 13, 2016

Hey guys, check out this week's top stories of the Royal Purple. Last one until Spring Semester!

Top Stories for the Week of November 30th!

November 29, 2016

Take a sneak peek of this week's top stories of the Royal Purple. They will really fascinate you!

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