Royal Purple

Multiple events cultivate stronger sales

Multiple events cultivate stronger sales

Brad Allen, Biz & Tech Editor

May 3, 2017

Rainy weather and every student residence being on lockdown did not deter an economic boost for some local businesses. This wasn’t the first time, either. In the March 8 edition of The Royal Purple, it was reported that last year’s Spring Splash event cultivated an increase in sales for many lo...

Hallowed Hagglers

Brad Allen, Biz & Tech Editor

October 26, 2016

Many business owners in Whitewater agree that Halloween is a great time of year for their businesses. Some even say that it is their favorite time of the entire year. Whether you’re going out to get bottle-blasted with friends and following up with breakfast the morning after to sober up, or going...

Hunt for grocer continues

Hunt for grocer continues

April 5, 2016

April 5, 2016 By Brad Allen The hunt for a grocer to bring into Whitewater is four months underway, and many community members, local business owners and government representatives are working together to bring a grocer into the community. “It holds a lot of merit, and it’s generated a lot...

Economic impact of UW-W in the millions

Economic impact of UW-W in the millions

February 23, 2016

By Kimberly Wethal Feb. 24, 2016 Professor of economics Russ Kashian said his name might be in a slightly bigger, bolder font on a new study finding UW-Whitewater’s local financial impact, but it’s the students who deserve the credit because they’re the ones who “created the magic.” ...

A Taste of Whitewater: UW-W gets chance to sample food from local restaurants

April 24, 2015

  April 22, 2105 By Alexandria Zamecnik   Encouraging students to attend campus events may seem like a daunting task. That wasn’t the case for Student Chamber of Commerce (SCOC) Chair William Erby. Erby, a senior majoring in marketing, created the first ever ‘Taste of Whitewater,’...

Alum to establish new restaurant

Alum to establish new restaurant

February 18, 2015

Feb. 18, 2015 By Rumasa Noor The passion for food and love for entrepreneurship led Tyler Sailsbery to open The Black Sheep in 2012. After successfully running it for three years, the entrepreneur has decided to open another Whitewater restaurant, Fin & Hooves.“It’s fun to share the special mom...

Date ideas for a Warhawk Valentine

February 11, 2015

Feb. 11, 2015 By Katie Campbell It’s the day some love, some hate and some don’t really care about. For some, Valentine’s Day is a day when you receive flowers, chocolates, awkward-sized stuffed animals holding a heart saying it loves you and a special someone who makes your heart sing....

A bountiful harvest

A bountiful harvest

January 28, 2015

Community Supported Agriculture: local, seasonal produce Jan. 28, 2015 By Amber Levenhagen Turtle Creek Gardens, located north of Delavan, Wisconsin, is a Community Supported Agriculture or CSA. This farm is supported by the community and provides fresh, organic, locally-produced food to ...

Arms up to raise ALS awareness

Arms up to raise ALS awareness

September 5, 2014

Sept. 3, 2014 By Vesna Brajkovic As summer comes to a close, many will find themselves looking back on their summer break of long nights, bonfires and… ice buckets. It’s the viral phenomenon that stormed our Facebook newsfeeds in a matter of months, replacing the cat gifs with videos of...

Satisfy your sweet tooth at the SweetSpot

Satisfy your sweet tooth at the SweetSpot

May 1, 2013

  Most kids dream of becoming firefighters, ballerinas, policemen, teachers or doctors. They play pretend and envision what it would be like in the future. For most children, these dreams are slowly replaced with other aspirations as they grow older. Not for Lacey Reichwald. Reichwald has...

Student entrepreneur starts Studs and Spuds

Student entrepreneur starts Studs and Spuds

March 6, 2013

The first night junior Logan Pourchot opened the doors of his new business on Dec. 1, he didn’t think anyone would show up. “I thought, no one will be coming tonight. No one even knows about this,” Pourchot said. To his surprise, the first 45 minutes were spent serving a line of costumers...

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