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Founded 1901

Royal Purple

Founded 1901

Royal Purple

Founded 1901

Royal Purple

Fifty years later

Fifty years later

Discover Wisconsin November 17, 2025

On the stormy night of November 10, 1975, the Edmund Fitzgerald disappeared beneath the icy waves of Lake Superior. Half a century later, Wisconsin’s maritime communities are not only remembering the...

A storm, a ship, a legacy

A storm, a ship, a legacy

Discover Wisconsin November 10, 2025

On November 10, 1975, a violent storm roared across Lake Superior with fierce winds, towering waves as high as 30 feet, and blinding snowfall. By nightfall, one of the Great Lakes’ largest and most respected...

The Edmund Fitzgerald

The Edmund Fitzgerald

Discover Wisconsin November 3, 2025

On November 10, 2025, the Great Lakes will mark the 50th anniversary of the sinking of the Edmund Fitzgerald, a haunting event that remains one of the most gripping maritime mysteries in Wisconsin’s...

Corn Maze Craze in Wisconsin

Corn Maze Craze in Wisconsin

Discover Wisconsin October 20, 2025

Autumn in Wisconsin isn’t complete without the thrill of getting lost in a corn maze! Across the state, farms are turning towering stalks into labyrinths of twists, turns, and surprises, offering fun...

Autumn on the greens

Autumn on the greens

Discover Wisconsin September 29, 2025

There’s a sweet spot in Wisconsin golf season - after the summer heat fades but before the first frost settles in. That’s when the courses turn golden, the crowds thin out, and every tee box comes...

Farm-to-Table

Farm-to-Table

Discover Wisconsin, Journalist September 29, 2024

  Nothing says ‘Wisconsin’ like supporting your community, and what better way to do so than a farm-to-table restaurant! Farm-to-table restaurants source their ingredients from local farmers...

Autumn Adventures: Off-The-Beaten-Path Edition

Autumn Adventures: Off-The-Beaten-Path Edition

Hailey Rose, Discover Wisconsin September 2, 2024

Get ready to venture off the beaten path this fall! Autumn not only brings scenic views but also epic adventures that you can do all across the state. From Northwoods adventures to Southern fun, you’re...

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Founded 1901
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