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Founded 1901

Royal Purple

Founded 1901

Royal Purple

Founded 1901

Royal Purple

In My Opinion: Valentine's Day

In My Opinion: Valentine’s Day

February 9, 2026

Most of our readers believe that spending time with their partner is the best part of Valentine’s Day! Take next week’s poll HERE!

Rocky Rocco's heart-shaped pizza

Businesses share the love

Blake Erwin, Community Editor February 11, 2024

Local businesses are spreading the love this Valentine's Day with a number of sales and specials. Rocky Rococo is leading the way with its annual heart-shaped pizza special. If you think a heart-shaped...

 sewn-in heart Valentines day card that has “Be Mine” written on it.

Tips for thoughtful Valentine’s Day gifts

Katie Zee, Assistant Lifestyle Editor February 6, 2023

Chocolates, flowers, and stuffed teddy bears are great gifts for Valentine’s Day, but are they really that thoughtful? I can’t tell you what to buy your special someone, but I can give you some tips...

Cameron and Karen Clinton-Earl enjoy working in different departments on the UW-Whitewater campus.

Stories of love and wisdom

Alicia Dougherty, Assistant News Editor February 7, 2021

For Valentine's Day, the Royal Purple interviewed campus members whose spouses also work at UW-Whitewater to get insight into what it's like to work with a loved one.  Cameron Clinton-Earl and...

Love is in the air

Love is in the air

February 7, 2021

Royal Purple asked and you answered. We asked folks what their Valentine’s Day plans were for this lovely holiday. “My life is pretty boring so I will be babysitting on Valentine’s Day.” -Kynzie...

Spend time, not cash

Benjamin Pierce, Managing Editor February 11, 2019

It’s not about how much money you spend. According to the National Retail Federation, the average American spends just over $130 on Valentine’s Day. Americans spend more than $2 billion on flowers...

In the business of love

In the business of love

Garrett Kluever, Biz And Tech Editor February 13, 2018

Love is a powerful thing this time of year. It’s in the air, on the mind, and in the wallets. Valentine’s Day holds a special place in our culture. The 14th of February crafts images of chocolates,...

More than just a holiday

More than just a holiday

Royal Purple Staff, Royal Purple Staff February 12, 2018

Valentines Day is a scary day for couples everywhere. But it shouldn’t be. ABC News estimated that a whopping $18.2 billion would be spent last year on the holiday of Cupid, equating to just...

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Founded 1901
Valentine’s Day