Royal Purple

Market Proficiency Skills leads AMA to Success

Market Proficiency Skills leads AMA to Success

Sutton Rettig, Staff Reporter

April 24, 2018

Student organizations offer more than an opportunity to connect with new people who share a common interest. At the University of Wisconsin-Whitewater, many organizations are utilized as genuine platforms where students can cut their professional teeth and showcase unique skill sets. One organizat...

Recyclable fashion show: a fun way to learn about sustainability

April 22, 2014

April 22, 2014 By Rumasa Noor The American Marketing Association and Earth Initiative are organizing a recyclable fashion show as a part of their earth week events. Junior David Zindler is one of the people who are organizing this event. He is a part of AMA as well as the Earth Initiative. AMA...

Student org takes a stand against ALS

April 17, 2014

April 16, 2014 By Josh Hafemeister Each year, approximately 5,600 U.S. citizens are diagnosed with ALS. The life expectancy of people diagnosed with ALS averages between two to five years from the time of diagnosis, according to alsa.org. ALS stands for Amytrophic Lateral Sclerosis and is also...

AMA connects students with employers

March 12, 2014

March 12, 2014 By Carrie Wojcik The UW-Whitewater chapter of the American Marketing Association had the opportunity to host an event on March 5 that allowed students to network with companies for jobs and internships. Senior Jon Michaels and junior Zach Selden organized the event which is a...

2013 Homecoming royalty crowned

2013 Homecoming royalty crowned

November 6, 2013

Nov. 6, 2013 By Michael Riley The Warhawks football players were not the only winners this past weekend. Seniors Joshua Kozlowski and Veronica Havard were named the 2013 Homecoming King and Queen and honored during halftime of the Homecoming game. Kozlowski represented Cambridge and Fox Meadows Residence Halls, and Havard ...

Reigning chapter, two years straight

Reigning chapter, two years straight

April 17, 2013

  Once again, UW-Whitewater’s American Marketing Association collegiate chapter has been recognized as the International Chapter of the Year. This is the seventh time the chapter has been recognized since 2001. AMA President senior Emily Gullickson said winning Chapter of the Year was a surreal feeling. “There are no words to describe what it felt like...

Countdown to Earth Week

Countdown to Earth Week

April 16, 2013

  As we approach the 43rd Earth Day, all students are encouraged to reflect on the environmental challenges and how each individual can create a difference. According to earthday.org, on April 22, 1970, founder Gaylord Nelson credited the success of the Earth Day to the grass-roots effort...

Past Earth Week events a ‘bust,’ students take over planning

Past Earth Week events a ‘bust,’ students take over planning

April 2, 2013

  For the first time, Earth Week will be in the hands of the students through the UW-Whitewater Earth Initiative. Talia Shultz, senior account executive of Creative Marketing Unlimited, worked for the past two years to contact organizations to participate and collaborate in Earth Week. “Last...

Healthy activities offered to community

Healthy activities offered to community

March 6, 2013

  Working for Whitewater’s Wellness, or W3, is hosting its second annual Wellfest from 12 to 3 p.m. on March 10 at Whitewater High School. The free event is open to all students, staff and members of the Whitewater community. Marci Pasquesi, who works for AmeriCorp Vista and W3, organized...

UW-Whitewater example for business schools across U.S.

October 31, 2012

Several American Marketing Association chapters journeyed to UW-Whitewater, but a pair of students from Florida International University traveled almost 1,500 miles to attend. Senior Angela Gers and junior Gabe Noboa said the Whitewater AMA chapter is one of the best in the country, and that they...

Business school attracts recruiters

October 31, 2012

More than 300 students from 16 universities filled Hyland Hall last Friday for the American Marketing Association’s Fifth Annual Regional Sales Conference. Co-chair of the conference Kelsey Krueger said a smooth event made the last three months of planning worth it. “Working on this conference...

Sales Institute to bring jobs to campus

September 26, 2012

When asked what the Sales Institute of Excellence will offer students, Professor of Marketing James Pletier spelled it out, “J-O-B-S.” Since its approval in February, the Institute has established certification programs in collaboration with almost 20 companies, which want students to fill jobs...

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