Royal Purple

UW-Whitewater AMA chapter offers job experience for students

Logan Meyer, Staff Reporter

November 12, 2018

The University of Wisconsin-Whitewater offers a major business marketing organization called the American Marketing Association (AMA). This organization is one of the largest on campus, and its main goal is to prepare students for the business world. More than 60 UW-Whitewater students are involved ...

Learning from student experience

September 6, 2013

National competition titles, community investment and the creation of businesses are norms for the UW-Whitewater College of Business and Economics.  The students in this college continue to flourish and are constantly adding onto their resumes. Because of my job at the Royal Purple, I am able to...

Earth Week mindset should not end in April

May 1, 2013

  Earth Week may have ended, but that does not mean taking care of the Earth should be ignored for the rest of the year. The Earth constantly needs our attention and care. The events and lessons learned during Earth Week should be used every day of our lives. Patrick Jamar, president of Students...

CEO promotes sustainability

CEO promotes sustainability

April 24, 2013

  It was in the mid-60s and partly cloudy with a warm spring breeze—perfect weather for the Collegiate Entrepreneurs Organization to plant their first trees sponsored through its business, Treenewal. Treenewal allows for various students and student organizations to purchase trees to plant...

Reigning chapter, two years straight

Reigning chapter, two years straight

April 17, 2013

  Once again, UW-Whitewater’s American Marketing Association collegiate chapter has been recognized as the International Chapter of the Year. This is the seventh time the chapter has been recognized since 2001. AMA President senior Emily Gullickson said winning Chapter of the Year was a surreal feeling. “There are no words to describe what it felt like...

Countdown to Earth Week

Countdown to Earth Week

April 17, 2013

  As we approach the 43rd Earth Day, all students are encouraged to reflect on the environmental challenges and how each individual can create a difference. According to earthday.org, on April 22, 1970, founder Gaylord Nelson credited the success of the Earth Day to the grass-roots effort...

Past Earth Week events a ‘bust,’ students take over planning

Past Earth Week events a ‘bust,’ students take over planning

April 3, 2013

  For the first time, Earth Week will be in the hands of the students through the UW-Whitewater Earth Initiative. Talia Shultz, senior account executive of Creative Marketing Unlimited, worked for the past two years to contact organizations to participate and collaborate in Earth Week. “Last...

Healthy activities offered to community

Healthy activities offered to community

March 6, 2013

  Working for Whitewater’s Wellness, or W3, is hosting its second annual Wellfest from 12 to 3 p.m. on March 10 at Whitewater High School. The free event is open to all students, staff and members of the Whitewater community. Marci Pasquesi, who works for AmeriCorp Vista and W3, organized...

A Road to Greener Living

April 25, 2012

In its journey to improve sustainability on campus, the Earth Week Committee continues the  “Connected by Rivers and Roads” events today through tomorrow. “Throughout American history, transportation has been an essential ingredient,” Sustainability Coordinator Wesley Enterline said. “This...

AMA member wins student marketer of year

April 11, 2012

Senior Dana Aschaker won the 2012 American Marketing Association Student Marketer award this year. It was presented to her at the 34th annual International Collegiate Conference in New Orleans. Aschaker was selected from more than  10,000 AMA marketing students across the country. “I...

UW-Whitewater AMA earns several awards including international chapter of the year

April 4, 2012

Many know about the success UW-Whitewater athletic programs have had this year. However, the UW-Whitewater chapter of the American Marketing Association was named the International Chapter of the Year at the international collegiate conference in New Orleans March 22-24. The chapter also took secon...

Peltier leads AMA to success

April 20, 2011

Dedicated, passionate, hard-working. These are just a few words that James Peltier, adviser of UW-Whitewater’s American Marketing Association, uses to describe his students. AMA has had a successful school year by taking second in the International Chapter of the Year race and first in the Nintendo Ca...

Founded 1901
American Marketing Association